Open this publication in new window or tab >>2020 (English)In: JMM - The International Journal on Media Management, ISSN 1424-1277, E-ISSN 1424-1250, Vol. 22, no 1, p. 30-48Article in journal (Refereed) Published
Abstract [en]
Globally, eSports is growing in influence in media. However, it represents a unique phenomenon in the modern mediascape as it is expanding beyond the online digital world and becoming interwoven in the offline, physical world. Jönköping, a mid-sized Swedish city that hosts the DreamHack winter and summer events, provides the setting for how this offline context is being facilitated and shaped to maximize the benefits of eSports’ increasing cultural relevance and value. By conceptualizing the local eSports scene as a market, this article synthesizes 17 interviews with local actors to answer the question: What offline actions do actors engage in to facilitate and shape the local eSports market? This article provides actionable insights from a strategic media management perspective that can enable others to engage with and develop local offline eSports markets to provide a platform for media creation.
Place, publisher, year, edition, pages
Taylor & Francis, 2020
Keywords
esports, Jönköping, Sweden, media management, market shaping
National Category
Media and Communications Business Administration
Identifiers
urn:nbn:se:hj:diva-47846 (URN)10.1080/14241277.2020.1731513 (DOI)000515268100001 ()2-s2.0-85079720002 (Scopus ID)HOA;intsam;1394770 (Local ID)HOA;intsam;1394770 (Archive number)HOA;intsam;1394770 (OAI)
Note
Special Issue: e-Sports in Media Management.
2020-02-202020-02-202025-10-13Bibliographically approved