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2026 (English)In: Controversies of AI Society: Book of Abstracts, Conference organised by the research projects Algorithms, Data & Democracy (ADD) and Strategizing Communication and Artificial Intelligence (SCAI) Copenhagen, Denmark 9-10 April 2026 / [ed] Ib T. Gulbrandsen, Torben Elgaard Jensen, Sine N. Just, Christina Lioma, Helene Friis Ratner, Alf Rehn, & Leonard Seabrooke, Aalborg Universitetsforlag, 2026, p. 48-50Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]
Manufacturing firms are increasingly pursuing AI-led transformations (e.g., predictive maintenance, quality inspection, and autonomous production), yet implementation often stalls after pilot projects. Prior literature links this “pilot-to-scale” gap to disorganised data and legacy IT (Clemens et al., 2023; Plathottam et al., 2023; Rauh et al., 2022), misaligned investment logics and budgeting routines (Hadhri et al., 2025), and capability deficits spanning technical skills and digital leadership (Mqoqi et al., 2026; Obi et al., 2025). At the same time, responsible AI introduces additional coordination challenges because accountability, transparency, and compliance remain difficult to operationalise across organisational layers and heterogeneous use cases (Besinger et al., 2025; Eng-ström et al., 2025). Based on previous studies (Engström et al., 2025), we argue that AI adoption is a socio-technical change where value arises from combining technology (models, data pipelines, and platforms) with decision-making rights, incentives, workflows, skills, and accountability. If this combination is weak, organisations might fall into “pilotism,” resulting in many projects but little learning or integration. This study asks: What organisational and governance mechanisms are required in manufacturing firms to convert AI aspirations into scalable and beneficial implementations? To answer our research question, a qualitative approach combining a focused literature review with co-creation workshops involving managers and specialists from six companies (A-F) was employed (Ahmed & Asraf, 2018) to identify AI goals, perceived blockers, and scaling mechanisms through discussions and group tasks (Ørngreen & Levinsen, 2017). The empirical material (field notes, audio recordings, and secondary data) was analysed using content analysis to find recurring patterns (Bengtsson, 2016). Across firms, evidence confirms literature: AI remains stuck in fragmented pilots because strategy, budgeting, data/legacy IT, skills, and governance are misaligned. More specifically, AI remains stuck because key organisational elements are misaligned. Firms often run many promising Proofs of Concept (PoCs), but the organisational system required for scaling (strategy → funding → data/IT → people → governance) does not “fit together”, preventing pilots from being industrialised into scalable, accountable deployments. There is a notable lack of shared direction, which results in isolated initiatives that fail to contribute to overall enterprise learning or effective scaling. The current funding model adheres to traditional ROI metrics, which create barriers to securing resources for scaling successful pilots, as they often fail to meet conventional thresholds or timelines. Many pilots are developed under conditions that do not generalise well, leading to challenges in scalability. Companies lack robust pipelines and deployable infrastructure necessary for broader implementation. There is an over-reliance on a limited number of individuals, as roles and learning routines are not well-defined. This situation hinders the establishment of standardised practices across teams. The absence of clear accountability and risk control mechanisms has blocked the operationalisation of successful pilot initiatives. On the other side, companies are working to tackle challenges by implementing a “governance spine” that merges centralised direction with decentralised execution. This approach features a dedicated AI strategy, clear decision rights, and local ownership through AI ambassadors and cross-functional teams. Key elements include a structured use-case pipeline (idea → business case → pilot → adoption), standardised tracking of ROI and KPIs, and role clarity with capability-building infrastructures for ongoing learning. Strong data governance ensures security and compliance. Successful scaling is more about organisational change than technology, requiring effective leadership and adaptive resourcing to align initiatives with operational needs.
Place, publisher, year, edition, pages
Aalborg Universitetsforlag, 2026
National Category
Business Administration Information Systems
Identifiers
urn:nbn:se:hj:diva-71581 (URN)9788776421908 (ISBN)
Conference
Conference organised by the research projects Algorithms, Data & Democracy (ADD) and Strategizing Communication and Artificial Intelligence (SCAI) Copenhagen, Denmark 9-10 April 2026
2026-06-022026-06-022026-06-02Bibliographically approved