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Usage of live streaming apps for destination promotion: An empirical study of the behaviour of destination marketing organizations and their adoption of live streaming apps as a new markting channel.
Aloshari, Iram
Jönköping University, Jönköping International Business School, JIBS, Informatics.
2016 (English)
Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE credits
Student thesis
Place, publisher, year, edition, pages
2016.
National Category
Information Systems
Identifiers
URN:
urn:nbn:se:hj:diva-41975
ISRN: JU-IHH-IKA-2-20190105
OAI: oai:DiVA.org:hj-41975
DiVA, id:
diva2:1260534
Subject / course
JIBS, Informatics
Supervisors
Resmini, Andrea, Professor
Jönköping University, Jönköping International Business School, JIBS, Informatics.
Available from:
2019-06-26
Created:
2018-11-03
Last updated:
2025-10-13
Bibliographically approved
Open Access in DiVA
fulltext
(1527 kB)
3094 downloads
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FULLTEXT01.pdf
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1527 kB
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8c6e15536e2e1e8220a3be53cf7ed8e78d1eef8324f0f5bb95544ce1d1d344e88dcffd820fc388ef363e4ac7e4c993a2cbf29d1e8ee0984cbc2b0c65babf715a
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Total: 3096 downloads
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https://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-41975
Direct link
http://ju.diva-portal.org/smash/record.jsf?pid=diva2:1260534
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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Other locale
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text
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html
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