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Brand avoidance in the airline industry: An explorative study on brand avoidance associated with the medium-haul airline-service industry of Generation Y
de Munck, Niels
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2019 (English)
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2019. , p. 56
Keywords [en]
Brand, Anti-consumption, Airline, Service
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hj:diva-43821
ISRN: JU-IHH-FÖA-2-20190810
OAI: oai:DiVA.org:hj-43821
DiVA, id:
diva2:1318850
Subject / course
JIBS, Business Administration
Supervisors
Berndt, Adele
Examiners
Hellerstedt, Karin
Available from:
2019-06-17
Created:
2019-05-28
Last updated:
2025-10-13
Bibliographically approved
Open Access in DiVA
fulltext
(780 kB)
533 downloads
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FULLTEXT01.pdf
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17a2550af0701b1d0c8bd78bfdbfe8cef9aaeae0f0070da45d901796bac733ba2bea6b1022210948143663cb1744b5411d18db4e391c0836ff5175a954e35143
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Total: 537 downloads
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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