Purpose – The purpose of the study is to map out the top-down and bottom-up perspectives and investigate the information strategies on how it relates to daily operations in three case companies. To fulfill the purpose, the following three questions have been answered:

1. What approach do the organization have on information strategies and what  characterizes them?
2. To what extent do the case organization use the information strategies?  
3. What opportunities and difficulties do organizations see with the information strategies?  

Method – To fulfill the purpose, a case study was carried out on three case companies. The empirical data has been collected through interviews and surveys. The theoretical framework together with the empirical data, has then contributed to achieving the purpose.

Findings – First the map out was conducted within three case companies and how the information strategies have been chosen in relation to the daily operations perspective. Based on the mapping, it has then been framed the potential possibilities and difficulties with the respective strategy choices and its implementation.

Limitations – The definition of the information strategies within the study is defined as Top-down and Bottom-up and how the choice in how companies choose to coordinate and be responsible for tasks. The authors do not know whether the study can be adapted to the business of other organisations when mapping information strategies.

Keywords – information strategies, top-down, bottom-up, information flow, communication.