A major component of the internet are websites which each have their information architecture, but more importantly, findability. This thesis focusses on the topic of findability, which is defined by Morville as “The quality of being locatable or navigable” (Morville, 2005, p. 4). Findability has become more crucial due to an increasing amount of information and time people spent on searching and gathering information. This motivation has led to the aim of investigating findability through insights into, and a delineation of, two complementary perspectives: information architecture and social informatics. Empirical evidence was collected through semi-structured interviews with design practitioners, and a literature review was conducted to provide an integrated view of findability.

The STIN-model and berry-picking model provide a frame of reference which designers can use to improve the findability of their digital platforms. The most predominant suggestions based on the empirical evidence are as follows. Firstly, designers should remember that they are problem solvers and should always use methods appropriate to the problem that needs to be resolved. Secondly, designers should start with problem analysis, which should combine qualitative and quantitative methods to reach the optimal results with regards to user research. Finally, do not reinvent the wheel, make use of already existing tools that incorporate upgradeability and reusability.