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The impact of advertising exposure on attitudes and purchase intention: A quantitative study measuring the impact of Instagram advertising exposure on attitudes toward the ads and brands, and purchase intention of sportswear.
Brolin, Robert
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Spångby, Carl
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2020 (English)
Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE credits
Student thesis
Place, publisher, year, edition, pages
2020.
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hj:diva-48871
ISRN: JU-IHH-FÖA-2-20201023
OAI: oai:DiVA.org:hj-48871
DiVA, id:
diva2:1435637
Supervisors
Berndt, Adele
Examiners
Müllern, Tomas
Available from:
2020-06-05
Created:
2020-06-05
Last updated:
2025-10-13
Bibliographically approved
Open Access in DiVA
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(3292 kB)
5084 downloads
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FULLTEXT01.pdf
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4c57ff4816571238ce493124ea836de4379dfa5ae530593e8b1caf1b8e48576a9d1d755b0dd3c6bb81b4803e5d6c158b0e0bd7275916ae0c6aaf45252c4ddedc
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Business Administration
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Total: 5095 downloads
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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de-DE
en-GB
en-US
fi-FI
nn-NO
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