Background: In today's competitive and dynamic market, companies are trying to find new ways of changing their warehousing and logistics operations to increase the value for customers. Inbound and outbound logistics flows are key channels within warehouses as these encompass activities such as planning and scheduling which align with the flow of goods between enterprises and external associates, i.e. suppliers and customers. Due to the complexity of the logistics operations, the planning of both flows is dealt with separately. In this thesis the CPFR business model will be reconstructed and combined with lean tools in all four phases to achieve the potential enablers.

Purpose: The overarching purpose is to analyze the potential enablers of implementing a reconstructed CPFR business model with the application of lean principles to enhance inbound and outbound logistics flows.

Method: This thesis has conducted a single embedded case study at Dagab Inköp & Logistik. Empirical data has been collected primarily through semi-structured interviews with employees within the organization and Snabbgross, which is wholesale company within the corporation. Respondents that participated had different positions such as operational purchaser, forecast specialist, transportation engineer, and warehouse manager.

Conclusion: This study has distinguished enablers of lean tools and its impact on organisations. Lean is essential to integrate in the CPFR business model in order to ensure enhancement within in- and outbound logistics flows. It has been highlighted that is of importance to integrate lean tools in all four phases of the CPFR model.