Assessing the actions taken in a post disaster environment for financial gain in a construction company: A case study of Newtech Installations 1992-2020
2020 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Abstract [en]
With globalisation and global warming threats, natural disasters happen at a faster rate, and their impact is drastically more prominent than before. In this thesis, we investigate the actions the organisation Newtech performed in three post-natural disaster environments to enter the markets and benefit from them. By analysing the key actions an organisation can take in order to be more likely to benefit in a post-natural disaster market, the intention is to make more ventures aware of this tappable market and how to profit from entering it. This research uses a one case study to investigate the nuanced perspective of a venture that has, on multiple occasions, entered post-natural disaster markets and what key actions performed. From evaluating pre-existing literature and patterns spotted in the empirical data collected through interviews with the organisation, there appeared five key actions for non-local ventures that strive to enter a post-natural disaster market. The actions discovered by this thesis are (1) spot the opportunity, (2) investigate the environment of the market pre-arrival, (3) prepare based on the investigation, (4) continuously observe the market, (5) make adaptions if necessary.
Place, publisher, year, edition, pages
2020. , p. 41
Keywords [en]
Natural disaster, entrepreneurship, Post-disaster market, entrepreneurial action, windows of opportunities
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-49641ISRN: JU-IHH-FÖA-1-20201104OAI: oai:DiVA.org:hj-49641DiVA, id: diva2:1445241
External cooperation
Newtech Installations
Subject / course
JIBS, Business Administration
Presentation
2020-06-01, Jönköping, 19:35 (English)
Supervisors
Examiners
2020-06-242020-06-222025-10-13Bibliographically approved