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Everyone Prefers a Loyal One!: The Effect of Multisensory perceptions on Brand Experience and Brand loyalty: Case of Pringles Potato Chips
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2020 (English)Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
Place, publisher, year, edition, pages
2020.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-49744ISRN: JU-IHH-FÖA-2-20201209OAI: oai:DiVA.org:hj-49744DiVA, id: diva2:1446697
Subject / course
JIBS, Business Administration
Presentation
2020-06-04, 16:08 (English)
Supervisors
Examiners
Available from: 2020-06-25 Created: 2020-06-24 Last updated: 2025-10-13Bibliographically approved

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fulltext(1553 kB)3398 downloads
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1c724e33e5558b7a495d83cf253d5414c2c14a66a3704aad06e4d44010c4dfd3f3038f1d535e4a1a21110494024508502a75860c7a6855a9e47128e8fa498f9c
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
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