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Everyone Prefers a Loyal One!: The Effect of Multisensory perceptions on Brand Experience and Brand loyalty: Case of Pringles Potato Chips
Habibi Savadkouhi, Mahtab
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Herman Jut, Ruben
2020 (English)
Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE credits
Student thesis
Place, publisher, year, edition, pages
2020.
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hj:diva-49744
ISRN: JU-IHH-FÖA-2-20201209
OAI: oai:DiVA.org:hj-49744
DiVA, id:
diva2:1446697
Subject / course
JIBS, Business Administration
Presentation
2020-06-04, 16:08 (English)
Supervisors
Ahamed, Jalal
Lenka, Sambit
Examiners
Ramirez-Pasillas, Marcela
Available from:
2020-06-25
Created:
2020-06-24
Last updated:
2025-10-13
Bibliographically approved
Open Access in DiVA
fulltext
(1553 kB)
3398 downloads
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FULLTEXT01.pdf
File size
1553 kB
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1c724e33e5558b7a495d83cf253d5414c2c14a66a3704aad06e4d44010c4dfd3f3038f1d535e4a1a21110494024508502a75860c7a6855a9e47128e8fa498f9c
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Total: 3399 downloads
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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en-US
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