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Myndighetskommunikation – en fråga om legitimitet och verklighetsgestaltningar: En intervjustudie av Försvarsmaktsanställdas syn på sin egen organisation i förhållande till Försvarsmaktens rekryteringskampanjer
Jönköping University, School of Education and Communication.
2020 (Swedish)Independent thesis Advanced level (professional degree), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2020. , p. 40
Keywords [sv]
Myndighet, Försvarsmakten, Organisationsidentitet, Nyinstitutionell teori, Rekryteringskampanj, Kommunikation, Legitimitet
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Didactics
Identifiers
URN: urn:nbn:se:hj:diva-50598ISRN: JU-HLK-JU-2-20201087OAI: oai:DiVA.org:hj-50598DiVA, id: diva2:1466728
Subject / course
HLK, Social Studies
Available from: 2020-09-24 Created: 2020-09-13 Last updated: 2025-10-13Bibliographically approved

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CiteExportLink to record
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