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Litet fokus på risker med covid-19: Studenters upplevelse av lokal riskkommunikation
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
2020 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Minor Focus on Risks with Covid-19 : Students' Perception of Risk Communication (English)
Abstract [sv]

Studiens ämne handlar om förståelsen av risk under en hälsokris utifrån lokal riskkommunikation. Covid-19-pandemin utgör en stor hälsorisk för människor över hela världen. Tidigare forskning visar att riskkommunikation behöver nå och påverka människor så att de kan skydda sig själva mot de pågående riskerna. Därför är det viktigt att studera hur människor uppfattat riskerna med covid-19 från deras lokala kommunikatörer. 

Syftet med studien är att undersöka hur studenter på eftergymnasial nivå i Jönköpings kommun förstod riskerna med covid-19 och avsåg att agera utifrån sin riskförståelse, utifrån Jönköpings kommuns riskkommunikation under våren 2020. Den specifika perioden som studeras är mellan 15 mars och 19 juni 2020. För att uppnå studiens syfte har fyra fokusgruppsintervjuer med studenter på eftergymnasial nivå i Jönköpings kommun genomförts och analyserats med en teoribaserad tematisk metod. Det teoretiska ramverket som använts för den tematiska analysen består av Uses and Gratifications Theory, Protection Motivation Theory och Theory of Planned Behavior. 

Resultaten av studien visar att studenterna uppfattade riskerna med covid-19 som allvarliga, men att de inte haft avsikten att fullt ut ändra sina beteenden för att undvika riskerna. Deras riskförståelse berodde däremot inte på kommunikation från Jönköpings kommun, eftersom få av studenterna hade tagit del av deras kommunikation under våren 2020. Istället hade de använt källor som Folkhälsomyndigheten och nyhetssidor. Dessutom upplevde studenterna kommunikationen från kommunen som oseriös och bristfällig gällande viktig information. Resultaten visar att studenterna upplevde Jönköpings kommuns kommunikation om beteendeförändringar för att undvika risker som vag och svår att förstå, vilket inte bidrog till deras avsikt att ändra beteende

Abstract [en]

 The subject matter of this study is risk perception during a health crisis based on local risk communication. The covid-19-pandemic is a mayor health crisis for citizens all over the world. Prior science has shown that risk communication needs to reach and affect citizens so they can protect themselves from the ongoing risks. Therefore, it is important to study how citizens have perceived the risks of covid-19 from their local communicators.   

The purpose of this study is to examine how students on a post-gymnasium level in Jönköping municipality understood the risks of covid-19 and intended to act upon their perception of the risks based on the risk communication from Jönköping municipality, during the spring of 2020. The specific period examined is between the 15th of March and the 19th of June 2020. In order to achieve the aim, four focus group interviews with students on a post-gymnasium level in Jönköping have been conducted and analyzed through theoretically based thematic analysis. The theoretical framework used for the analysis of the focus group interviews consists of the Uses and Gratifications Theory, Protection Motivation Theory and Theory of Planned Behavior. 

The results of the study show that the students perceived the risks of covid-19 as severe, but that they did not intend to fully change their behavior in order to avoid the risks. However, their risk perception was not based on the communication from Jönköping municipality since very few of them had seen their communication during the spring of 2020. Instead, they used sources like the national health authority and news channels. Additionally, the students found the communication from the municipality to be too lighthearted and lacking in vital information. The results show that the students found the municipality’s’ communication about behavioral change as vague and difficult to understand, which didn’t have an impact on their intention to behavioral change.   

Place, publisher, year, edition, pages
2020. , p. 133
Keywords [en]
Covid-19, risk communication, media use, Jönköping municipality, local communication, risk perception, focus group, thematic analysis
Keywords [sv]
Covid-19, riskkommunikation, medieanvändning, Jönköpings kommun, lokal kommunikation, riskförståelse, fokusgrupp, tematisk analys
National Category
Media and Communication Studies
Identifiers
URN: urn:nbn:se:hj:diva-51825ISRN: JU-HLK-MKA-1-20210359OAI: oai:DiVA.org:hj-51825DiVA, id: diva2:1526335
External cooperation
Jönköpings kommun
Subject / course
HLK, Media and Communication Studies
Supervisors
Examiners
Available from: 2021-02-23 Created: 2021-02-07 Last updated: 2025-10-13Bibliographically approved

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