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The voice of lonely consumers: The mediating role of brand attachment between emotional loneliness and brand loyalty
Yuan, Qi
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Zhehao, Liu
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2021 (English)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2021.
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hj:diva-53058
ISRN: JU-IHH-FÖA-1-20211428
OAI: oai:DiVA.org:hj-53058
DiVA, id:
diva2:1564017
Subject / course
JIBS, Business Administration
Supervisors
Shahriar, Hossain
Examiners
Melander, Anders
Available from:
2021-06-29
Created:
2021-06-10
Last updated:
2025-10-13
Bibliographically approved
Open Access in DiVA
The voice of lonely consumers
(998 kB)
774 downloads
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FULLTEXT01.pdf
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998 kB
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5d746acaa8c696e4dcdedb2492704e3c7974212e83831ccd51d57730c32246b8119952742cd13e78d180891b19f48be69f174ff2003d7c913248890a402213f5
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fulltext
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Business Administration
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Total: 775 downloads
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Cite
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
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