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Navigation User Interface design in e-commerce and its impact on customers' satisfaction: A mixed-methods study analysing the impact of different menu styles and user interface elements
Kořistová, Michaela
Jönköping University, School of Engineering.
Spiratos, Christia
Jönköping University, School of Engineering.
2021 (English)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2021.
Keywords [en]
Navigation User interface design, e-commerce, e-satisfaction, mega menu, horizontal menu, hamburger menu
National Category
Computer Systems
Identifiers
URN:
urn:nbn:se:hj:diva-53197
ISRN: JU-JTH-IKA-1-20210188
OAI: oai:DiVA.org:hj-53197
DiVA, id:
diva2:1566833
Subject / course
JTH, Informatics
Supervisors
Serneberg, Ida
Examiners
Ferwerda, Bruce
Available from:
2021-06-16
Created:
2021-06-15
Last updated:
2025-10-13
Bibliographically approved
Open Access in DiVA
Navigation User Interface design in e-commerce and its impact on customers' satisfaction - Koristova & Spiratos
(1343 kB)
5911 downloads
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FULLTEXT01.pdf
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1343 kB
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2e3fc965578d02acb7f7df30c69f9af7a9454c61a7c4419a4f6797a102ffbaa18692ac647bc0c0baa8c138332eb18ac6c791a4ffa9c5dc1bacba5cce113dcca3
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School of Engineering
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Computer Systems
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Total: 5915 downloads
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modern-language-association-8th-edition
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modern-language-association-8th-edition
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