Online consumer behaviour during a pandemic: : A study on the effects of Covid-19 on online consumers in Sweden.

Alver, Melis; Kurtisi, Haris

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Online consumer behaviour during a pandemic:: A study on the effects of Covid-19 on online consumers in Sweden.

Alver, Melis

Jönköping University, Jönköping International Business School.

Kurtisi, Haris

Jönköping University, Jönköping International Business School.

2021 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis

Abstract [en]

From an online consumers' point of view, explore the online shopping behavioural changes in Sweden that could be caused by covid-19 and investigate through Theory of Planned Behaviour if the changes would affect consumers' online shopping intention in Sweden after the pandemic.

Place, publisher, year, edition, pages

2021. , p. 80

Keywords [en]

Covid, Pandemic, Consumer Behaviour, TPB model, Qualitative study

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hj:diva-53207ISRN: JU-IHH-FÖA-2-20211294OAI: oai:DiVA.org:hj-53207DiVA, id: diva2:1566947

Subject / course

JIBS, Business Administration

Presentation

2021-06-02, Jönköping, 13:00 (English)

Supervisors

Müllern, Tomas, Professor

Ahamed, Jalal

Examiners

Ramirez-Pasillas, Marcela

Available from: 2021-06-16 Created: 2021-06-15 Last updated: 2025-10-13Bibliographically approved

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