The Drive behind Storytelling : What are the storytelling practices of German premium auomotive Brands?

Osman, Elvir

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The Drive behind Storytelling: What are the storytelling practices of German premium auomotive Brands?

Osman, Elvir

Jönköping University, Jönköping International Business School.

2021 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2021.

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hj:diva-53261ISRN: JU-IHH-FÖA-2-20211296OAI: oai:DiVA.org:hj-53261DiVA, id: diva2:1567541

Subject / course

JIBS, Business Administration

Supervisors

Mûllern, Tomas

Ahamed, Jalal

Examiners

Ramirez-Pasillas, Marcela

Available from: 2021-06-16 Created: 2021-06-16 Last updated: 2025-10-13Bibliographically approved

Open Access in DiVA

fulltext(469 kB)

1739 downloads

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Total: 1739 downloads

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