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Social Media: Key for Relationship Building: Qualitative research on how Swedish Football Clubs utilize Social Media to create and manage fan relationships.
Jarlenäs, Sebastian
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Caban, Linus
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Zayashnikov, Maxim
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2022 (English)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2022.
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hj:diva-56761
ISRN: JU-IHH-FÖA-1-20221563
OAI: oai:DiVA.org:hj-56761
DiVA, id:
diva2:1664177
Supervisors
Servadio, Luigi
Examiners
Melander, Anders
Available from:
2022-06-22
Created:
2022-06-03
Last updated:
2025-10-13
Bibliographically approved
Open Access in DiVA
fulltext
(1021 kB)
563 downloads
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FULLTEXT01.pdf
File size
1021 kB
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SHA-512
b22ec12584d20a3f0209dd3118799e23e4df416ba1555ac050d9b2ae0357887d43491e92ea9c2545f5d3a8b1b26aa9c29d9bdb7c5028a80a1546c18806c88e6d
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fulltext
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application/pdf
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JIBS, Business Administration
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Business Administration
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Total: 564 downloads
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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