Background: In our world of growing consumption and waste generation, shopping at packaging-free stores can be a step towards sustainable consumption and minimizing our environmental impact.

Purpose: The aim of this paper is to evaluate the main predictors of Hungarian consumers’ intention to shop at packaging-free stores using a TBP approach.

Method: A quantitative, descriptive study was conducted, during which primary data were collected through an online survey with 208 responses and analysed using descriptive statistics, correlation analysis and multiple regression.

Conclusion: The empirical findings suggest that Attitude and Perceived Behavioural Control are strong predictors of purchase intention in the context of shopping at packaging-free stores.