Enabling access for people with disabilities, brings benefits to everyone, notonly people with disabilities. Therefore, accessibility is an important aspect to consider when designing a website. The purpose with this research paper is to explore how media agencies within the private sector that provides this service to others, work with web accessibility towards their customers and on their own websites. This report aims to examine media agencies’ level of knowledge 

about web accessibility as well as their attitude and perception towards it. Furthermore, possible improvements of media agency’s websites will be investigated and suggested.  

To answer our research questions, we have chosen a qualitative research approach. The method chosen is semi-structured interviews, these were conducted with three media agencies in Sweden. Additionally, an accessibility evaluation was performed of the media agencies websites with the accessibility tools AChecker and WAVE. 

How much each media agency worked with web accessibility and WCAG differed, one of them did stand out among the others. The media agencies knowledge was broad, and their perception was comparable to the result from the accessibility evaluation of their website. The accessibility was high according to the accessibility tools, but there's room for improvements mainly when it comes to contrast issues, naming and labeling. In conclusion all media agencies are aware of web accessibility and Web Content Accessibility Guidelines which could be 

seen on the results from the accessibility evaluation.