This study aims to evaluate the preferences of drivers in Sweden, in regard to incar digital media players. As interfaces in cars, to some extent, are taking over thefunctionality of physical buttons and knobs, it is increasingly important for carmanufacturers to better understand what their users prefer.Through an analysis of current trends and measurements of user preferences, wehave identified areas for improvement and further development of these mediaplayer interfaces. These suggested improvements are as follows:

• Using the screen real estate for important items

• Emphasizing important elements by more efficient use of spacing andsizing

• Removing or hiding menu items that are used sparingly

• Using the concept of familiarity to create more user-friendly interfaces