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The Role of Different User Interfaces When Reducing Choice Overload: A study on the effects of single-list, grid and multi-list user interfaces on users’ experience.
Jönköping University, School of Engineering, JTH, Department of Computer Science and Informatics.
Jönköping University, School of Engineering, JTH, Department of Computer Science and Informatics.
2022 (English)Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
Abstract [en]

A common belief is that the larger the variety of options, the better. However, humans have a limited cognitive capacity, which can lead to people experiencing choice overload (Iyengar and Lepper, 2000). Limiting the number of options to reduce choice overload is not a feasible solution. While there have been studies in regards to minimising choice overload with a help of recommender systems, aspects of how the choice set is presented in the user interface received little attention. This study aimed to investigate three commonly used user interfaces (UI); a single-list, a grid and a multi-list. An online experiment was conducted to answer the research questions. Results from this study imply that the single-list UI performed the worst across chosen measures, and was most likely to cause choice overload among participants. Multi-list and grid UI reported better performance and were less likely to cause choice overload among participants.

Place, publisher, year, edition, pages
2022. , p. 42
Keywords [en]
Choice Overload, User Interface, User Experience, Recommender System
National Category
Human Computer Interaction
Identifiers
URN: urn:nbn:se:hj:diva-57535ISRN: JU-JTH-IKA-2-20220254OAI: oai:DiVA.org:hj-57535DiVA, id: diva2:1674191
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Available from: 2022-07-05 Created: 2022-06-21 Last updated: 2025-10-13Bibliographically approved

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Human Computer Interaction

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
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More languages
Output format
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