Background:

E-Commerce is a type of commerce that has become increasingly important worldwide in the last 20 years. Especially the Covid-19 pandemic has once again strongly catalyzed this development. However, there are still difficulties in implementing and conducting E- Commerce, especially in developing countries such as Nigeria. Much research has been done to determine what challenges companies face when implementing E-Commerce solutions in Nigeria. However, overcoming these challenges still needs to be elucidated by research.

Purpose:

This study aims to discover what challenges exist for E-Commerce companies in Nigeria and what solutions could help overcome them. By identifying these challenges and solutions, our study aims to provide a deeper insight into the E-Commerce world of the developing country Nigeria and thus show companies how they can deal with these issues.

Method:

We conducted a qualitative study using a grounded theory approach. Semi-structured interviews with experts, E-Commerce-, logistic- and FinTech-companies provided insights into the E-Commerce landscape of Nigeria.

Conclusion:

The study revealed that there are still many challenges in the E-Commerce sector in Nigeria. However, there are many solutions to the issues, especially in terms of E-Commerce awareness, logistics, and sustainability, which ultimately underlines the potential of E-Commerce in Nigeria.