Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Companies Interpretation of CSR and its Growing Reporting Requirements
Jönköping University, Jönköping International Business School.
Jönköping University, Jönköping International Business School.
2022 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Working with sustainability is becoming more and more important for companies, since thedemands in this area are constantly increasing. To communicate this work through reports, isbecoming a mandatory activity that companies are expected to do. The existing research withinthe area of CSR is broad and much is happening in a short time, which makes this an area thatalways has the need for further investigation. Therefore, it is of interest to explore how thecompanies are viewing the concept CSR and their thoughts about this more including proposal.The purpose of this study is to investigate how SMEs today interpret the concept CSR. Further,this study will consider how SMEs communicate their CSR work and their view on the new EUdirective, regarding the CSR reporting, its impact and necessity.To give an understanding of the concept CSR, its definition and what it can mean for companies,are presented by previous research. Also, how CSR work can be communicated. This study hasconducted semi-structured interviews with six different companies to be able to get a picture ofhow companies today view the concept of CSR, sustainability, and its reporting requirements.The findings show that companies work with several perspectives on sustainability to meet theirstakeholders’ requirements. Also, the perspectives are prioritized in different orders.Conclusions are drawn that CSR is not a widespread concept in Sweden. The term sustainabilityis more commonly used. The overall view of sustainability is to give back to the society in oneway or another. It was raised several times during the interviews that it often could be hard tovisualize the social sustainability. Which contribute to an interesting part to further researchhow this could be made.It is also stated that companies always want to do more, but the majority of companies miss theresources, people, and competence for this. This opens the question of how this competencegap can be minimized. The respondents turned out to have different thoughts about if the newEU directive regarding CSR reporting is necessary or not. 50% was not even aware of thedirective, but all agreed that it is of importance to report their CSR work.

Place, publisher, year, edition, pages
2022. , p. 49
Keywords [en]
Corporate social responsibility, CSR, EU Directive, sustainability, communication, SME
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-57953ISRN: JU-IHH-GMT-2-20220127OAI: oai:DiVA.org:hj-57953DiVA, id: diva2:1683726
Subject / course
JIBS, Business Administration
Supervisors
Examiners
Available from: 2022-08-10 Created: 2022-07-18 Last updated: 2025-10-13Bibliographically approved

Open Access in DiVA

Companies Interpretation of CSR and its Growing Reporting Requirements(807 kB)309 downloads
File information
File name FULLTEXT01.pdfFile size 807 kBChecksum SHA-512
3dbcb1c550caa37306fdbfe5699cb280d4f9f474a442d420033cd86fe1467deb6ea33add3deda3d07fd59d78970f5bff0fbf8be815cc6c7e2ed83e1daeb5a3a1
Type fulltextMimetype application/pdf

By organisation
Jönköping International Business School
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 311 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 365 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf