Podcast Marketing – Pulse of the Present : Understanding the persuasion and influencing techniques of host-read ads in the DACH podcast industry

Kreutz, Michelle; Thalmann, Ines

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Podcast Marketing – Pulse of the Present: Understanding the persuasion and influencing techniques of host-read ads in the DACH podcast industry

Kreutz, Michelle

Thalmann, Ines

2023 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2023. , p. 99

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Business Administration

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URN: urn:nbn:se:hj:diva-60653ISRN: JU-IHH-FÖA-2-20231733OAI: oai:DiVA.org:hj-60653DiVA, id: diva2:1762009

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JIBS, Business Administration

Available from: 2023-06-15 Created: 2023-06-02 Last updated: 2025-10-13Bibliographically approved

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