Background:Strategic flexibility and supply chain agility are integral for textile companies in developing countries to achieve success and competitive benefits. Technology is continuously being adopted in the supply chain process. However, some developing companies are lagging due to a lack of investment, poor infrastructure, lack of skilled workers, and other challenges. Developing countries face significant barriers to competing in the market. For instance, there is advancement in the supply chain for textile manufacturing that cannot be adopted by developing countries because of their conventional and rigid business model. Evaluating the relationship between strategic flexibility and supply chain agility in developing countries is imperative.

Aim:This research aimed to discover the impact of different factors of strategic flexibility in the supply chain agility of textile companies in developing countries.

Methodology:The research adopted a qualitative research method, utilizing semi-structured interviews with managers and employees of the supply chain process. We have employed two case studies i.e.Lucky Textile and Rainbow Textile, located in Pakistan. We used a thematic analysis technique to analyze data.

Findings:The research identified three factors that influenced textile companies' strategic flexibility and supply chain agility. The factors include uncertainties in the environment, technology enablers, and organizational relationships. The technology enablers have been found more effective; however, the selected textile companies faced a lack of investment in technology adoption and usage of technology. Moreover, trust in partners, the commitment of partners, and shared vision between partners are three major factors involved to achieve supply chain agility and strategic flexibility.

Conclusion:The adoption of technology can improve strategic flexibility and supply chain agility in textile companies in developing countries. Nevertheless, there is a need to adopt some useful steps like investing in technology, training and educating workers, building trust, and doing more research to enhance supply chain performance and satisfaction. Further research is required to discover the contribution of technology enablers to achieve strategic flexibility and supply and chain agility in other developing countries.