Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE credits
Background: Given the rise of multiculturalism in Sweden and the need for businesses to adapt, this topic is particularly relevant for Swedish banks. Moreover, it provides background information on the Swedish banking sector, highlighting its historical development and the influence of digitalisation on services. The concept of diversity is defined as encompassing various aspects of difference. The significance of workplace diversity and its impact on innovation and problem-solving is discussed. Team performance is examined from financial, social, and creative perspectives, emphasising the importance of diverse teams in strategic decision-making and customer connections. Finally, the societal changes in Sweden, particularly related to multiculturalism and migration, are addressed, underscoring the need for banks to adapt to the evolving consumer landscape.
Purpose: The purpose of this study is to investigate the relationship between diversity and team performance in the context of Swedish banks. Further, this study intends to address a research gap in the previously existing literature by gaining an in-depth understanding of how performance is measured in banks and how diversity is perceived in Swedish banks.
Method: The aim of this study was accomplished using a qualitative study method guided by an exploratory research design. The collection of empirical findings involved semi-structured interviews. Thematic analysis was employed to identify common patterns and themes within the empirical results, allowing for a deeper understanding of the linkages between workplace diversity and team performance.
Conclusion: The study found that there is a relevant linkage to be made between broader diversity and team performance. The study recognises the advantages of having a varied team, such as improved problem-solving ability, creativity, and innovation. It underlines the significance of staff diversity in reflecting the market. Having a diverse workforce in the bank can elevate the overall performance of the bank, which in turn is a result of higher quality services that the business provides possessing a broader understanding and knowledge is essential for the organisation to adequately and sufficiently service the continuation of complex errands that they have to deal with on a daily operation.
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