Users have limited knowledge and control over their data, while needing personalization-based services that are requesting their data. The Automated Privacy Negotiation Agent (APNA) model is brought up as a solution by assisting users’ privacy management with less effort, but more accurate options. To bring insights for APNA to gather requirements from different users, this research described how users have been managing their privacy settings and consenting, and their preferences when it comes to their data processing through semi-structured interviews. We conducted interviews on 11 participants with different levels of motivation and knowledge to enhance privacy, from ages 21 to 35, living in Jönköping, Sweden. By thematic analysis we identified and described 5 types of behaviour and how users have articulated their considerations behind each of the 5 types of behaviour. We found 22 privacy preferences of users when it comes to how their data should be collected, stored, and used. These could be considered as required options to be implemented in the preference set-up.