Introduction: Destination Jönköping is a firm whose task is to promote and developJönköping as a destination. The physical tourist offices were staffed byDestination Jönköpings crew until 2018. A concept called “InfoPoint” wereestablished when the tourist offices closed. An InfoPoint is a tourist servicelocation. The InfoPoints are placed in different businesses around themunicipality where the visitor can turn for help. The staff from DestinationJönköping supports the business staff in their hosting performance bycontributing with knowledge and material about the activities the municipalityhas to offer. Businesses who are not InfoPoints are welcome to take part of thesupport Destination Jönköping offer. The support is given in the form ofincluding newsletters, study trips, sightseeing trips, and workshops.

Purpose: The purpose of this study is to investigate how the participants within thehospitality industry experience the support from Destination Jönköping in theirhosting performance.

Methods: A quantitative survey with qualitative features was used based on the purposeof the study and the question formulation. The survey was designed as a websurvey.

Conclusion: The support given is perceived as positive and the majority is satisfied with thecontent and see the benefits of the activities. Two factors can affect theexperience of hospitality support. The first factor is how the business definesthe concept of hospitality. The second factor is the vision the business has aboutDestination Jönköping’s mission.