This thesis investigates the implementation of circular economy principles in plastic waste management, focusing on challenges and strategies within the European context. The study highlights the significance of CE in transforming the plastic industry by promoting resource efficiency, waste reduction, and systemic collaboration among stakeholders. It explores the theoretical foundations of CE, the 9R framework, and waste hierarchy, alongside European regulations such as the Packaging and Packaging Waste Directive, the Waste Framework Directive, and the Circular Economy Action Plan.

Through a comparative analysis of two companies, one in Germany and one in Sweden, the research examines the diverse approaches to plastic waste management, emphasizing the role of regulatory compliance, partnerships, and consumer engagement. The findings reveal that while both companies are committed to circularity, their strategies differ based on market position, operational context, and customer dynamics. The study identifies key obstacles, such as inefficiencies in recycling systems, consumer behavior, and regulatory challenges, that hinder the full realization of CE principles.

The thesis underscores the importance of interdisciplinary collaboration, innovative solutions, and robust policy frameworks in advancing CE transitions. It is concluded that, although CE provides a promising framework for addressing plastic waste, achieving its full potential requires focused efforts across multiple sectors. Recommendations for future research include expanding case studies, exploring specific supply chain stages, and examining the long-term effectiveness of CE initiatives.