From Ideal to Real: The Transformation of Women&apos;s Fashion Marketing in Adaptation to Body Positivity

Szabo, Mark; Ajami, Zeinab

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From Ideal to Real: The Transformation of Women's Fashion Marketing in Adaptation to Body Positivity

Szabo, Mark

Jönköping University, Jönköping International Business School, JIBS, Business Administration.

Ajami, Zeinab

Jönköping University, Jönköping International Business School, JIBS, Business Administration.

2024 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2024.

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hj:diva-64364OAI: oai:DiVA.org:hj-64364DiVA, id: diva2:1862338

Subject / course

JIBS, Business Administration

Supervisors

Manzoor, Ayesha

Examiners

Melander, Anders

Available from: 2024-06-20 Created: 2024-05-29 Last updated: 2025-10-13Bibliographically approved

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5191 downloads

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