Research Background: There is a growing focus on the sustainability implications of digitalisation in research, industry and politics. While digitalisation offers economic benefits and potential environmental solutions, it also brings unintended consequences known as rebound effects. These effects, amplified by the widespread impact of digitalisation on economies and societies, have drawn attention to the need for mitigation strategies. However, current research primarily focuses on defining and studying rebound effects rather than on mitigation. Existing mitigation strategies mainly involve fiscal and policy measures, but alternative approaches that address underlying principles are needed. Further research is crucial for exploring effective strategies to mitigate rebound effects caused by digitalisation. 

Research Purpose: This thesis aims to identify mitigation strategies for the digital rebound effect employed by companies by understanding the contributing factors to this complex phenomenon.   

Method: A qualitative method was used to investigate strategies for companies to mitigate the digital rebound effect amid digitalisation and sustainability concerns. Through exploratory research, we aimed to comprehensively understand underlying factors, mitigation strategies and associated challenges. Semi-structured remote interviews were chosen for data collection to provide detailed insights. Purposive sampling was employed to identify suitable participants for the research topic. Our analysis and presentation of empirical findings followed an abductive approach. 

Conclusion: Our framework, based on Bohnsack et al. (2021) model, delves into the unintended consequences of digital technology by incorporating stakeholder perspectives. Key contributing factors include personal challenges and resource-related issues. Addressing these factors requires fostering a learning culture and technical competence. Mitigation strategies in the thesis focus on the firm and individual levels. Stakeholder involvement is crucial for effective problem-solving. Our framework aligns with stakeholder theory, enhancing understanding and mitigation of digital rebound effects.