Background: In today’s digital landscape, the use of digital technologies are important  for companies to improve their productivity and keep their competitive  position on the market. Existing literature primarily focus on larger   companies and their digital adoption for survival. However,    micro-enterprises constitute a significant share of the market, yet they  receive little attention. Therefore, understanding the relationship between  their perception of digital technologies and how it affects their adoption  could be crucial. 

Purpose:  This study explores how decision-makers perceive digital technologies in   order to understand how this affects the adoption of these within their    micro-enterprise. The study’s goal is to deepen the understanding of this   area and to provide insights both theoretically and practically. 

Method: The study is based on an exploratory qualitative research design. By the  use of grounded theory building, we aimed to derive theoretical insights  from our empirical data consisting of eight semi-structured interviews  with decision-makers in micro-enterprises. We analyzed the collected  data using thematic analysis to identify commonalities or differences,  in order to find our themes. 

Conclusion: The findings show that the relationship between decision-makers'   perception of digital technologies and how that affect the adoption of  them in their micro-enterprise is more complex than the literature   explains. Through our findings, we identified that personal factors,   internal factors,  external factors and development factors influence their  perception. Moreover, we identified one additional layer consisting of  three separate parties; external support, external users and social factors,  which have an indirect effect on their adoption of digital technologies.