This research addresses the challenge of integrating ecodesign tools into the digital media industry to reduce the environmental footprint of digital products. Despite increasing awareness of sustainability, many digital media experts struggle to adopt these tools practically. This study investigates experts’ perception of the usefulness and ease of use of ecodesign tools and explores influences on their user experience.

The research included two phases: a survey and a user study. The survey involved N=93 digital media experts in Europe and evaluated the perceived ease of use and usefulness of ecodesign tools utilizing the Technology Acceptance Model. It revealed the IBM Checklist for Sustainability and the Sustainable Web Design Guidelines as the most useful and easy to use ecodesign tools. These tools were then examined in a one-week user study, involving N=12 digital media experts. This phase included a diary study and user experience questionnaire.

Results indicate that practical guidance, clear understanding, efficiency, trustworthiness, motivation, and innovation influence user experience. While sustainability awareness is rising, integrating ecodesign tools into daily workflows remains challenging for some experts. Comprehensive training and guided integration are needed to address these challenges. Ecodesign tools should fit diverse user needs, enhancing relevance and usability across various roles. Incorporating customizable features, clear guidance, interactive learning resources, and alignment with industry standards better support digital media experts and enhance their user experience. This research highlights the importance of ongoing development and refinement of ecodesign tools within the digital media industry.