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The negative effects of influencer marketing: exploring its adverse impact on younger generations.
Allende, Alejandra
Jönköping University, Jönköping International Business School.
Hallengren, Mia
Jönköping University, Jönköping International Business School.
Berenguer, Paz
Jönköping University, Jönköping International Business School.
2024 (English)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2024.
Keywords [en]
SMI, younger generations, social media, influencer marketing
National Category
Social Sciences Media and Communications
Identifiers
URN:
urn:nbn:se:hj:diva-65257
OAI: oai:DiVA.org:hj-65257
DiVA, id:
diva2:1875563
Supervisors
Arshad, Nadia
Examiners
Melander, Anders
Available from:
2024-07-22
Created:
2024-06-23
Last updated:
2025-10-13
Bibliographically approved
Open Access in DiVA
fulltext
(1193 kB)
14842 downloads
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FULLTEXT01.pdf
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1193 kB
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6c0d14b0d9d0e88730659ebbedba86168d3aec05012b0ef479b9d67508bad0e3e5750bc59248db8ab5a39adb6436849612d219d140aeabe33c4f7755b385ebad
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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