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More than a Chatbot: The Rise of the Parasocial Relationships: A qualitative exploratory case of the impact of anthropomorphic AI on users- case of Replika
Jönköping University, Jönköping International Business School.
Jönköping University, Jönköping International Business School.
2024 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study investigates the complex relationship between anthropomorphism in AI and its impact on human-AI interactions, particularly within the new concept of parasocial relationships. Through a user study analyzing interactions with the Replika chatbot, we identified key anthropomorphic design components that influence emotional bonding and user engagement. Findings indicate that human-like characteristics can enhance user satisfaction and involvement, yet excessive anthropomorphism may lead to frustration and disappointment, similar yet different from the uncanny valley concept. The paper suggests that anthropomorphism in AI design should be properly balanced so that the user has a positive experience and trust in the technology. The following paper, then, is based on thematic analysis related to user comments and brings out the fine-grained dynamics of human-AI relationships, suggesting the way forward for the future development of AI whereby emotional intelligence is integrated into the development of AI alongside the societal considerations. 

Place, publisher, year, edition, pages
2024. , p. 47
Keywords [en]
Artificial intelligence, Anthropomorphism, Parasocial Relationships, Human-AI Relationships
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hj:diva-65271OAI: oai:DiVA.org:hj-65271DiVA, id: diva2:1875659
Subject / course
JIBS, Business Administration
Supervisors
Examiners
Available from: 2024-06-24 Created: 2024-06-23 Last updated: 2025-10-13Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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Output format
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