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Presence of Luxury Fashion Brands on Social Media: A qualitative study of how luxury fashion brands utilise digital channels and disruptive technologies in their marketing campaigns on social media platforms.
2024 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2024.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-65323OAI: oai:DiVA.org:hj-65323DiVA, id: diva2:1876540
Subject / course
JIBS, Business Administration
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Available from: 2024-06-25 Created: 2024-06-24 Last updated: 2025-10-13Bibliographically approved

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fulltext(7723 kB)3164 downloads
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File name FULLTEXT01.pdfFile size 7723 kBChecksum SHA-512
51605b7f5422532eebbc8e49503bfe77f4f8f2216eca90db9e180efdad982eabadbd478b9909e80509835784949a941422ff1d457120bf17195aa4f115235617
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Business Administration

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CiteExportLink to record
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Citation style
  • apa
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Jönköping University
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