Background: Organisational change is vital for businesses to meet long-term goals andstay relevant in evolving landscapes, driven by factors like technology, market shifts, andsustainability demands. Case studies from companies such as Spotify, Coca Cola, and GeneralElectric emphasise the importance of adeptly managing change.
Purpose: This research investigates resistance factors in stakeholder engagementbetween consultants and firms, with a focus on effective consensus-building tactics.Understanding these dynamics is crucial in the context of digital and sustainable changes,given organisations' economic role. By developing a theoretical framework, this study aims tobridge theory with practice in change management.
Method: This study employs a single-case study design to explore stakeholderengagement and resistance in organisational change, using qualitative research methods andthematic analysis of semi-structured interviews. Triangulation of data sources enhancesreliability, yet limitations such as time constraints and the contextual focus may affect depthand generalisability.
Conclusion: The results indicate that resistance to organisational change arises fromvarious factors in stakeholder engagement, including personal concerns and ignorance aboutthe change's purpose. Intermediaries play a crucial role in facilitating consensus throughprioritising involvement and employing tailored strategies. Management consultants areessential in driving successful change by fostering collaboration and commitment amongstakeholders, underscoring the significance of effective change management strategies intoday's business landscape.