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Third-party web tracking on government and other public sector websites in Sweden
Jönköping University, School of Engineering, JTH, Department of Computer Science and Informatics.
2024 (English)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This research aims to explore the extent of third-party web tracking used on often non-avoidablegovernment and other public sector websites in Sweden. Such websites are often financed by thecitizens of Sweden. The citizens of Sweden can, therefore, expect their private data to be handledin accordance with the law and with their best interest in mind. As more and more governmentand other public sector organizations move their business to the internet, the need for privacy andprotection from online trackers among citizens has increased. In the present research, the currentstate of third-party web tracking on N = 669 Swedish government and other public sector websiteshas been examined, and a survey has been sent out to the relevant organizations. The survey hasbeen analyzed (N = 107) to identify the purposes of third-party web tracking. The results showedthat most websites, more than 85%, made some third-party HTTP requests, allowing the websitevisitor to be tracked online. 65% of the websites used confirmed third-party web tracking. Thesurvey found that the top purposes of third-party web tracking were determining which pages getthe most visits and examining user behavior with the intention of improving the website based onthe data. The found prevalence of third-party web tracking roughly matches previous research,and the findings are further discussed in the context of previous research.

Place, publisher, year, edition, pages
2024. , p. 32
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hj:diva-65339OAI: oai:DiVA.org:hj-65339DiVA, id: diva2:1882771
Subject / course
JTH, Computer Engineering
Supervisors
Examiners
Available from: 2024-07-23 Created: 2024-07-07 Last updated: 2025-10-13Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf