Purpose: The purpose of this thesis is to examine the market conditions for automation providers in Sweden and address the skills shortage associated with the expansion of automated production. The study aims to explore how automation providers can support small and medium-sized enterprises (SMEs) in overcoming the skills gap to enhance their adoption of advanced automation technologies.

Method: This research employs an exploratory qualitative approach, utilizing multiple-case studies. Data collection is conducted through in-depth interviews with industry experts and representatives from various companies in the Swedish manufacturing sector.

Findings: The findings reveal significant opportunities and challenges in the Swedish automation market. Key challenges include the skills shortage and the high demand for automation solutions among SMEs. The study identifies that tailored training programs, comprehensive support services, and collaborative initiatives with educational institutions are crucial strategies for addressing these challenges. Additionally, the adoption of user-friendly technologies can help SMEs integrate automation more effectively.

Practical Implications: The insights from this study can be used by automation providers to develop strategies that support SMEs in bridging the skills gap. Practical implications include the need for targeted training programs, enhanced support services, and strategic partnerships with educational institutions to ensure a skilled workforce capable of handling advanced automation technologies.

Theoretical Implications: This study contributes to the existing body of knowledge by providing a detailed analysis of the skills gap in the automation sector and proposing actionable strategies to address it. The research highlights the importance of workforce development in the successful adoption of automation technologies.

Delimitations: This thesis is delimited to the Swedish manufacturing sector, focusing on small and medium-sized enterprises (SMEs) and automation providers. The scope includes examining the current market conditions, skills gap, and potential strategies for addressing these challenges.