The purpose of the study is to “Investigate customer requirements linked to sustainability, costand delivery and create an understanding of how class sales companies can design and developtheir direction in accordance with the requirements of the customer target groups.” Thepurpose of the study was broken down into the following three questions:• What importance do sustainability, price and delivery have for the customer target group highschool classes when choosing a class sales company?• What is the importance of sustainability, price and delivery for the customer target grouppaying customers when choosing a class sales company?• How can class sales companies prioritize based on the factors of sustainability, price anddelivery to achieve customer satisfaction?MethodThe study is a case study that was conducted using the data collection methods quantitativesurvey and qualitative interview. Based on the results of the survey, an interview guide wascreated to collect qualitative data through in-depth interviews.ResultsThe result indicates that priorities differ between the two target groups. The class target groupprioritizes a high profit margin to generate money for the class, which differs from the customertarget group that values sustainability.ImplicationsTo fulfill customer satisfaction within the two customer target groups, class sales companiesshould have a diversified strategy by finding the balance between cost efficiency andsustainability.LimitationsA limitation in the survey is the number of respondents in the survey, which means thatgeneralizability is not met to an arbitrary level. This was compensated with in-depth interviewstogether with the quantitative material. Another limitation was the lack of support fromprincipals and school management to help us with the data collection, which resulted in thesurvey members being responsible for the data collection themselves.KeywordCustomer satisfaction, Class sales, market analysis, sustainability, delivery, high school classes,profit margin