This research examines the attitude of the customers to acceptance and acceptance of impediments of electric vehicles (EVs) by contemplating the main aspects of sustainability, customer preference, and perceived threats in India. Through quantitative approach, the study examines the correlation of these factors in line with the buying behavior of customers in EVs. This research establishes a strong positive relationship between sustainability concerns, consumer attitudes, and intentions to buy EVs, suggesting that the environmentally conscious and those influenced by extraneous factors are likely to own EVs. However, other factors, which are perceptions of risks such as reliability and infrastructure hinder buying behavior. All of these suggestions are beneficial in offering implications to policymakers, automotive sector industries, and consumer education programs. Concerning sustainability, marketing strategies that follow consumers’ buying behavior and minimize perceived risks should be pursued to improve the uptake of EVs. The limitations of the study include targeting of urban customers and the use of correlation analysis. Further research can continue analyzing the advancements in technology, escalation of consumer disposition across the states, and long-term shifts in consumers’ perceptions.