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Streaming platform imaginaries: audiences and Southeast Asian streaming
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.ORCID iD: 0000-0002-8955-7184
2024 (English)In: Continuum. Journal of Media and Cultural Studies, ISSN 1030-4312, E-ISSN 1469-3666, Vol. 38, no 5, p. 662-675Article in journal (Refereed) Published
Abstract [en]

This article argues for a deeper understanding of the forms of streaming platform infrastructures as imagined and experienced by audiences. The empirical research is based on a qualitative audience study in Southeast Asia. Through the use of drawings of streaming platform maps, combining visual and interview methods, the article analyses visual forms depicting the infrastructures for global streaming platforms, e.g. Netflix, alongside transnational platforms and national cable channels, e.g. Astro. Out of this original research, a core finding is that audiences from the global south have multi-layered experiences of streaming platform infrastructures, technologies and lifestyles. A new concept of streaming platform imaginaries is developed in relation to the layering of platform infrastructures, thus contributing to a nuanced understanding of both real and imagined forms of streaming platforms.

Place, publisher, year, edition, pages
Taylor & Francis, 2024. Vol. 38, no 5, p. 662-675
Keywords [en]
Streaming platform imaginaries, infrastructures, media audiences, Southeast Asia, qualitative audience research, visual methods
National Category
Media and Communication Studies
Identifiers
URN: urn:nbn:se:hj:diva-66412DOI: 10.1080/10304312.2024.2411969ISI: 001325679600001Scopus ID: 2-s2.0-85205499614Local ID: HOA;;977495OAI: oai:DiVA.org:hj-66412DiVA, id: diva2:1905412
Available from: 2024-10-14 Created: 2024-10-14 Last updated: 2025-12-19Bibliographically approved

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Hill, Annette

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