The “third mission” in academia refers to work that makes research accessible and relevant to policymakers, stakeholders, and the public. This article explores the third mission from a gender and feminist perspective, analysing blog posts to illustrate gender disparities in Swedish academia. The analysis identifies gender differences in blog post frequency, topics, and styles. Women tend to write about general and popular themes with an emotionally charged and inclusive approach. In contrast, men focus more on research-related topics with an ostensibly neutral and assertive style. This difference reflects traditional gendered communication patterns, where women often adopt a relational style, and men take a factual approach. These gendered norms can potentially affect research focus and career progression. The implications suggest that these patterns reinforce societal gender norms, perpetuating disparities and limiting women’s voices in academic and research settings.