While walking around in the city of Pristina, Martin Bowles’s words ‘When the gods dethroned, and with the State and work organizations failing, to create meaning, where can people find inspiration and direction for their lives?’ (Bowles, 1989, p. 418) came to my mind, helping me to organize my feelings and thoughts. This was in October 2005 when I had come to Kosovo/a to find female entrepreneurs. Not having any clear connections to organizations in the region or any key persons to extract information from, I started to ask people I met if they knew of any female entrepreneurs I could talk to.