ju.se
EnglishSvenskaNorsk
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Game of gamification: Marketing, consumer resistance and digital play
Copenhagen Business School, Denmark; Home and Sustainable Production Research Initiative, Linnaeus University, Sweden.ORCID iD: 0000-0002-1705-8829
Linnaeus University, Sweden.
2016 (English)In: The Business of Gamification: A Critical Analysis / [ed] Mikolaj Dymek & Peter Zackariasson, Routledge, 2016, p. 59-80Chapter in book (Refereed)
Place, publisher, year, edition, pages
Routledge, 2016. p. 59-80
Series
Routledge Advances In Management and Business Studies
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-66506DOI: 10.4324/9781315740867Scopus ID: 2-s2.0-85021942550ISBN: 9781317581451 (print)ISBN: 9781138824164 (print)ISBN: 9781315740867 (electronic)OAI: oai:DiVA.org:hj-66506DiVA, id: diva2:1909490
Available from: 2024-10-30 Created: 2024-10-30 Last updated: 2025-10-13Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records

Olaison, Lena

Search in DiVA

By author/editor
Olaison, Lena
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
isbn
urn-nbn

Altmetric score

doi
isbn
urn-nbn
Total: 130 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
v. 2.49.0
|
WCAG
|
Jönköping University
|
Jönköping University Library