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Consumer Social Responsibility: A Systematic Literature Review
Jönköping University, Jönköping International Business School. Addis Ababa Univ, Coll Business & Econ, Dept Management, Campus Rd,Eshetu Chole Bldg, Addis Ababa, Ethiopia..
2024 (English)In: Journal of African Business, ISSN 1522-8916, E-ISSN 1522-9076Article, review/survey (Refereed) Epub ahead of print
Abstract [en]

While organizations continually focus on social responsibility, research and practice increasingly emphasize consumers' role and importance in this domain. This study explores consumer social responsibility (CnSR) through a systematic literature review of 72 academic articles from reputable journals. The results indicate that CnSR is gaining research attention, as reflected in the growing number of publications. Most studies come from advanced economies, mainly the U.S., and researchers have predominantly used quantitative methods, though qualitative and mixed methods are in use. Content analysis reveals that CnSR is conceptualized around several themes, including economic, environmental, health, philanthropic, social, and ethical dimensions. Literature shows a shift in CnSR from firm-oriented (reactive) to self-oriented (proactive) responsibility. This study is limited to peer-reviewed academic articles published in English in reputable business and management journals, extracted from the Web of Science and Scopus databases. While the study provides valuable insights into consumers' role in promoting social responsibility and their impact on society and the environment, it may not fully represent non-English perspectives or other disciplines. Business practitioners and policymakers can utilize this research to promote responsible consumption. Although earlier studies have explored aspects of CnSR, this study presents a systematic literature review.

Place, publisher, year, edition, pages
Taylor & Francis, 2024.
Keywords [en]
Consumer social responsibility, responsible consumption, consumer behavior, literature review
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-66527DOI: 10.1080/15228916.2024.2414714ISI: 001341221100001Scopus ID: 2-s2.0-85207835187OAI: oai:DiVA.org:hj-66527DiVA, id: diva2:1910619
Available from: 2024-11-05 Created: 2024-11-05 Last updated: 2025-10-13

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