The 2019 Chiquitanía wildfires in Bolivia marked a significant environmental disaster with profound ecological and socio-political implications. This research explores how indigenous communities and elite groups were represented in selected news media coverage during August-September 2019, examining the plurinational imaginaries, power dynamics of blame, racialized regimen of news and polarization within the context of the 2019 presidential election. Through Critical Discourse Analysis (CDA) using Teun A. van Dijk's sociocognitive approach, and qualitative thematic text analysis of 25 national and international media articles, this research uncovers how media narratives are constructed and how they reinforce existing power structures. The findings indicate that indigenous communities were often tokenized and portrayed either as victims or as contributors to the fires, thus stripping them of agency and reinforcing historical discrimination patterns. Conversely, elite groups involved in agribusiness were depicted more positively. This dichotomy reflects a broader societal bias that favours industrial growth over ecological and social sustainability. The media's portrayal of former President Evo Morales, particularly in the politically charged pre-electoral context, simplified complex policy issues into direct criticisms. This research underscores the necessity for a more inclusive and equitable media approach that integrates indigenous perspectives and knowledge into national conversations on environmental sustainability and policy. By addressing these biases, media can better reflect the diverse realities and contributions of all societal groups, promoting a more balanced and just representation.