How Do Consumers Perceive Grocery Private Label Brands?

Chabo, Mikael; Johansson, Linus

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How Do Consumers Perceive Grocery Private Label Brands?

Chabo, Mikael

Jönköping University, Jönköping International Business School, JIBS, Business Administration.

Johansson, Linus

Jönköping University, Jönköping International Business School, JIBS, Business Administration.

2025 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2025.

National Category

Business Administration

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URN: urn:nbn:se:hj:diva-68297OAI: oai:DiVA.org:hj-68297DiVA, id: diva2:1966334

Subject / course

JIBS, Business Administration

Supervisors

Servadio, Luigi

Examiners

Melander, Anders

Available from: 2025-06-25 Created: 2025-06-10 Last updated: 2025-10-13Bibliographically approved

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