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The Ambivalent Zone:: Unpacking Cognitive and Emotional Complexity in Consumer Use of AR in E-Commerce
Tshibwabwa, Jemima
Jönköping University, Jönköping International Business School.
Madal, Mona
Jönköping University, Jönköping International Business School.
2025 (English)
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE credits
Student thesis
Place, publisher, year, edition, pages
2025. , p. 73
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hj:diva-68520
OAI: oai:DiVA.org:hj-68520
DiVA, id:
diva2:1969453
Presentation
2025-06-15, 17:02 (English)
Supervisors
Lenka, Sambit
Arango Kure, Maria
Examiners
Jansson, Andreas
Available from:
2025-06-26
Created:
2025-06-15
Last updated:
2025-10-13
Bibliographically approved
Open Access in DiVA
fulltext
(2240 kB)
272 downloads
File information
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FULLTEXT01.pdf
File size
2240 kB
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17e33cc60641319a6b7c6c5360b47bec9f4ce4f13e7052b028851f55eb822cdfa59c628ac6d8f112d160345e43ff78eada21ccf2c19984882b2b1972170c162b
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fulltext
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application/pdf
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Jönköping International Business School
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Business Administration
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Total: 276 downloads
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Cite
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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en-GB
en-US
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