This thesis explores how indigenous imaginaries are constructed, represented, and contested in Guatemala news media, focusing on the 2023 indigenous-led demonstrations that mobilizes widespread resistance across the country. Through a qualitative methodology grounded in semi- structure interviews with indigenous leaders and journalists, the study analyzes the gap between self-representation and mainstream media portrayals, revealing how institutional, racialized, and urban-centric logic shape journalistic coverage and how new practices can change future representations. Drawing on theories of social imaginaries, decolonial media, and sustainable communication, the research shows that indigenous communities are often misrepresented disruptors, while their own narratives emphasize democratic defense, ancestral continuity, and collective dignity. The findings highlight both the limitations of existing media practices and the transformative potential of alternative platforms and strategic engagement. The thesis argues that inclusive journalism is essential for social sustainability and calls for systemic change that center indigenous epistemologies, communication rights, and relational accountability in national public discourse.